Week 2: Lecture 4 Ideation, Co-creation and concept sketching

 Ideation and Concept Sketching


Project expectations: Communicate a critically analyzed design 

Don Normans 4 Principles:

1. Understand people
2. Focus on the people
3. Solving the right problem not the symptoms
    -Users may tell you small problems(Symptoms) and it's your jobs to identify the bigger problem
4. Always be iterating and improving

Card-based Techniques for Ideation:

When designers are developing ideas it forces yourself to consider different design/user aspects 

Why? help us better understand the end user population and the research context or setting 

What? Think about ideas and sensitize people to the ethics. Evokes consideration and discussion of longer term effects




Comments

  1. Jack DamiondsApril 20, 2026 at 11:20 PM

    Great insights in this lecture on ideation and co-creation. The emphasis on collaborative thinking and concept sketching really highlights how powerful diverse perspectives can be in shaping innovative ideas. It’s interesting how these principles can also apply beyond design fields for example, students working on complex academic tasks often benefit from structured brainstorming and guided support. In subjects like geography, where analysis, mapping, and critical thinking are key, seeking geography assignment help can similarly support the ideation process and help refine concepts more effectively. Overall, this lecture does a great job of showing how creativity and collaboration go hand in hand in developing strong, well-thought-out solutions.

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